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ANALYSIS OF THE DEVELOPMENT OF POTENTIAL TOURIST ATTRACTIONS TO INCREASE CONSUMER SPENDING IN RANCA UPAS BANDUNG

  • Author: Bayu Dian Sua Pratama, Maryetti, Sobirov Bobur
  • Keywords: Potential Development, Consumer Spending, Ranca Upas
  • Issue Date: 2022
  • Publisher: Riviera Publishing
  • Colection: JURNAL

Abstract

                                                                                           ABSTRACT

Introduction: Indonesia is a country with a distinctive variety of cultures and natural beauty and has the

uniqueness of each region because that is why Indonesia is famous for its beautiful tourism potential, one of

which is in Bandung. Bandung is a city of flowers and is famous for its natural panorama coupled with several

tourism potentials in Bandung, especially at Ranca Upas. The purpose of this study is to find out what potential

can be developed at Ranca Upas Bandung, what obstacles are faced by managers in developing the potential

of Ranca Upas Bandung, and how to increase consumer spending at Ranca Upas Bandung, using the indicators

of Feasibility of Ranca Upas Bandung Tourism Objects. Method: This research uses a descriptive qualitative

method, and the research sampling technique uses purposive sampling, with the number of informants as many

as six people. The data analysis technique used descriptive analysis. Result: Based on the results of identifying

the potential of Ranca Upas Bandung, all the informants stated that the availability of public transportation

had not been fulfilled, and the ancillary in terms of marketing was still not fulfilled. Then, tourist sources stated

that onsen facilities were still not met and natural tourist attractions were not met. Conclusion: Maintain the

beauty of nature, maintain cleanliness, and comfort in Ranca Upas Bandung. They are improving inadequate

facilities and rethinking to find solutions for onsen so that visitors are interested in buying onsen entrance

tickets. More actively promote Ranca Upas on social media, and collaborate with influencers so that more

people are curious and visit Ranca Upas. 

Keywords: Analysis of Potential Development, Consumer Spending, Ranca Upas

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