How The Hospitality Industry Is Able To Survive In The COVID19 Pandemic, Through A Triangulation Approach

  • Author: Yohanes Sulistyadi
  • Keywords: Hospitality, Survive, Pandemic Covid19, Triangulation
  • Issue Date: 2021
  • Publisher: Politeknik Sahid : Jakarta., 2021
  • Colection: JURNAL


How the Hospitality Industry Is Able to Survive in the COVID19 Pandemic, Through a Triangulation Approach. (Case Study of Grand Sahid Jaya Hotel).Dr. Yohanes Sulistyadi, M.PdSenior Lecture Polytechnic Sahid JakartaABSTRACTThe  hospitality  industry  faces  severe  challenges,  due  to  the  covid19  pandemic  that  for  two years has collapsed the tourism business, especially hospitality. Most of the hospitality industry is unable to survive, so they  must lay off employees. This  research aims to optimize all the potential  and  strength  of  the  Hospitality  industry,  to  be  able  to  survive  and  develop  in  the covid19 pandemic and in the new normal after the pandemic. Triangulation is one of the data validity testing analysis tools by using something other than data to examine or compare some data. The  main  result  of  this  study  is  that  in  the  covid19  pandemic,  the  hospitality  industry experienced a significant decrease in hotel occupancy rates, even including having to close its business.    Innovation  and  management  creativity  greatly  affect  the  hospitality  industry  to survive and develop. This research results in the formulation that the hotel industry will survive and  develop  in  the  pandemic  covid19,  and  New  Normal  period  is  through  efficiency on  all fronts,  especially  those  that  require  large  funds  such  as:  electricity,  water,  gas,  and  human resources. Creativity and Innovation. Stakeholder sensitivity in seeking business opportunities relevant  to  hospitality  such  as:  Food  delivery,  Laundry  Pick  up,  self-isolation  places  and Cooperation with Hospitals for the treatment of patients without symptoms or places of self-isolation for expatriates. The results of this study contribute to the pandemic period of covid19, so that the hospitality industry can survive and develop so that it becomes part of the country's economic development

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